Suggestion of points you may want to cover in a DESIGN BRIEF

Project title:
Company name:

About your company
What does the business do?
What does your department do?
Does the company have a brand strategy, brand values and mission statement?
Are there any corporate style guidelines to follow eg corporate typeface, logo and look & feel?
Who are the main competitors and in what ways are your company different from them?
How do the competitors present themselves?
Please state or supply examples or web addresses.

The deliverables
Please detail the items required
Please state.
Do you have any comments on format and style?
Do you have existing material with which the new design will need to work?
Do you have any preferences which might influence the design eg a particular colour which might be inappropriate?
How will they be used / distributed eg conferences, presentations, on web site?
What messages do you want to communicate? State their level of importance.
Who are your target audience and what characteristics do they have in common?
Is there anything that they might particularly dislike or may offend them?

Schedule, print and budget
Is there an event for which you need the final item?
Do you have a delivery date in mind?
Will time need to be allowed for distribution eg mailing?
If you require print, how many of the final item will you require?
What is your budget – roughly how much can you spend on the project?
Who will be writing the copy and how long do they require?